A+ content is the block of images and text below your bullet points, and for many listings it’s where the sale is actually closed. Here’s what it is and how to use it well.
What is Amazon A+ content?
Amazon A+ content replaces a listing’s plain-text description with formatted modules of images and text. It’s available to brand-registered sellers and is used to tell the brand story, show the product in detail, and answer buyer questions visually, which lifts conversion.
What you can put in it
A+ is built from modules you arrange: image-and-text blocks, comparison tables, banners, and technical spec tables. Use them to:
- Show the product in use and at scale.
- Compare your range so buyers pick the right variant.
- Answer the objections that stop a purchase.
- Reinforce the brand so you look established, not improvised.
Does it actually work?
For conversion, yes, a well-built A+ section regularly lifts conversion rate by a meaningful margin, because it answers questions and builds trust right where people decide. For search ranking, A+ text isn’t indexed like your title and bullets, so treat it as a conversion tool, not a keyword tool.
Best practices
- Lead with benefits and use, not a wall of specs.
- Keep text short, it’s a visual format, so let images carry it.
- Use a comparison module if you sell variations.
- Stay consistent with your product images and brand look.
Premium A+ and Brand Story
Premium A+ adds video, larger images and interactive modules for more impact. The Brand Story module appears across your listings and links to your Store. Both need Brand Registry.
A+ is one piece of full listing optimization. If you’d rather have it designed and built, that’s our creative service.