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How to Start Selling on Amazon: A Beginner's Setup Guide

Starting on Amazon feels like a lot of forms and unfamiliar terms. It isn’t hard once you know the order. Here’s the whole setup, start to launch.

How do you start selling on Amazon?

To start selling on Amazon, you gather the required documents, choose an account type, create a Seller Central account, pick a fulfillment method (FBA or FBM), list your product, and launch. Most of the work is verification and setup, get it right once and you’re ready to sell.

Step 1: Check the requirements

Have your business details, bank account, card, tax information and a government ID ready before you start. Full list in what you need to sell on Amazon.

Step 2: Choose your account type

Individual (no monthly fee, per-item cost) or Professional (monthly fee, full tools). Most serious sellers pick Professional, here’s Individual vs Professional.

Step 3: Create your Seller Central account

Sign up, enter your business and tax details, and verify your identity. Walkthrough: how to create an Amazon Seller Central account.

Step 4: Choose how you’ll ship, FBA or FBM

Let Amazon store and ship (FBA), or handle it yourself (FBM). This affects fees, Prime eligibility and your workload. Compare them in FBA vs FBM.

Step 5: List your product and protect your brand

Create the listing, then optimize it with listing optimization. If you own a trademark, enroll in Brand Registry to unlock A+ content and protection.

Step 6: Launch

Turn on ads to get your first clicks and reviews, start with the Amazon PPC guide. Then watch the numbers and improve weekly.

Want it done for you?

Setting up correctly the first time avoids delays, compliance flags and suspensions. Our one-time Store Setup handles the whole thing, account, Brand Registry, listings and enrollment, so you launch on solid ground. Or see all our services.

Frequently asked questions

How much does it cost to start selling on Amazon?+
A Professional account is about $39.99 a month (check current rates), or you can start on the Individual plan and pay roughly $0.99 per item sold. On top of that, budget for inventory, and referral fees on each sale.
How long does it take to set up an Amazon seller account?+
Creating the account takes under an hour if your documents are ready. Identity and business verification can add a few days, and a trademark for Brand Registry takes months, so start that early.
Can I sell on Amazon as an individual?+
Yes. The Individual plan has no monthly fee and suits testing the waters or very low volume. Switch to Professional once you're selling more than about 40 items a month.

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